Thesis 30 tv spot
Thesis was looking to expand it's reach beyond social media. We adapted a performing Meta ad about the co-founder of Thesis into a succinct 30 second spot for TV and Streaming. This creative eventually became our top TV ad, opening a new channel for advertising.
Original Meta ad
Role: Video Editor
New 30 TV spot
Role: Producer, Video Editor
2024 lifestyle photoshoot
With a backlog of product focused images, I lead an initiative to get more images of people with the Thesis product. Collaborating between marketing, creative, and product teams we put together a comprehensive lifestyle shoot for the new year.
Role: Producer/Creative Lead
Product USEr guide video
As a subscription-based product, we wanted to create a month one user guide video which would help answer FAQs, reducing the amount of customer experience interactions needed in the process.
Role: Producer/DP/Video Editor
Man-on-the-street ads
There was a social media trend of short form content in the man-on-the-street style. It was Thesis' turn to hop on the trend! We created a series of ads with two influencers, Paige Elkington and Max Manticof to target different audiences (while also being entertaining!)
Role: Producer/DP/Video Editor
liv-2-skate collaboration
To target a younger, creative demo, Thesis collaborated with Liv-2-Skate a local Brooklyn artist-run skate-deck company. I lead a shoot where we commissioned Olivia (the owner) to paint a custom Thesis board and document the process.
Role: Producer/DP/Video Editor
2023 lifestyle streaming spots
In order to show the various use cases of Thesis as a product to support focus and energy, I drove a lifestyle focused streaming shoot. I was the main lead of this 3 day long production, which packaged for streaming, then later TV, and paid social ads as well.
Role: Writer/Producer/DP/Video Editor
Podcast ads
Podcast ads have become winning concepts for Thesis led by my initiative. This podcast ad with co-founder Dan Freed was a top performing Meta ad.
Role: Producer/DP/Video Editor
basketball/fitness ads
Thesis kicked off a collaboration with an NBA superstar in the summer of 2023, and wanted to test more messaging targeted at athletes and basketball fans. I wrote, produced, directed, filmed, and edited a series of ads around this concept for paid social/streaming.
Role: Producer/DP/Video Editor
